As online shoppers become overwhelmed with options and options, it is increasingly important to make the shopping experience as effortless and seamless as you can. If customers experience a difficult or confusing shopping process they may leave their carts entirely and write a negative review which can convince other potential buyers to avoid your store.

From missing calls-to-action to low-quality product images, these ecommerce design errors can have devastating negative effects on your sales. The majority of these errors are easily avoidable with a little bit of planning.

Utilizing Images of Low-Quality

Everyone doesn’t want to buy a product that doesn’t make it look good. It is essential to make sure you use high-quality images on your website for e-commerce. Images that aren’t of the highest quality will not only turn away customers but also damage your brand reputation.

There is no Guest Checkout option

Another mistake that is often made is not offering guests a guest checkout. This could discourage prospective customers from purchasing on your site. Many customers are hesitant when asked to sign up for an account, particularly if they have to enter certain personal information such as their email address. Instead, you should allow your visitors to sign-up using their social media accounts to ease the process and lessen their privacy concerns.

Another common e-commerce mistake is a disorganized and messy menu structure. It is important to map out the way each page will appear on your website so that navigation is easy and easy. Make sure that each page is designed to be organized in accordance with the type of content it holds and make it easy for visitors to locate what they’re searching for.